| Everyone's got 'em. You likely see the
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| | the business. The graphic itself should
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| "Nike swoosh" logo everywhere you go. And
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| | work as a unit with the company name. It
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| you know the Texaco station at the corner
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| | should achieve a look that's distinctive,
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| by its distinctive "star." So, you're
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| | yet not trendy. It's best to avoid trendy
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| thinking, "My company needs a logo, too."
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| | type styles and extremely tall or wide
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| Maybe you want to design your own logo
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| | shapes. You want your logo to look good
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| too.Why create a logo for your
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| | for a long time.Choose an appropriate
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| company?Because a logo:-- visually
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| | spot color (or two) and make note of its
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| represents your company in a graphic form
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| | ink formula. The formula is a blend of
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| (a picture is worth a thousand words,
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| | various inks that's given a PMS number so
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| remember?)-- instantly communicates your
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| | the color combination is easily
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| company's essence: what it does and what
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| | communicated to the printer. You'll refer
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| it stands for-- complements your
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| | to that PMS number when you print jobs in
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| company's ongoing identity package so
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| | the future so you can be sure the color
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| your customers can recognize it year
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| | on your logo will consistently be the
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| after year.But not just any logo will do.
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| | same.What elements make a successful
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| A good logo is simple yet sophisticated.
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| | logo? Here are 10 logo design tips that
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| Don't be fooled that a logo design that
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| | professionals use:1. Simple, yet
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| looks simple (like the Texaco "star") has
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| | sophisticated2. Distinctive, bold, and
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| been easy to create. Less is better, but
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| | graphic (no thin lines)3. Not extremely
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| getting to "less" requires a process of
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| | tall or wide4. Not trendy or
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| combining symbols, colors, typography,
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| | old-fashioned5. Looks in balance6. Works
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| negative and positive space into a
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| | well in all sizes7. Works well in color
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| compact unit. Once these elements have
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| | or black and white8. Graphic element and
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| been combined, they have to be refined
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| | name work together as a unit9.
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| and the best one selected. That's why
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| | Communicates your business clearly10.
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| designers present several preliminary
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| | Uses graphics and fonts appropriate for
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| designs (called comps) for
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| | your businessA powerful logo is the first
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| decision-makers to analyze, modify, and
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| | step in pulling together your visual
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| then accept.What should you know about
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| | brand. Did you know that a tag line is as
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| creating the right logo?Your job as
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| | essential as a logo? Be sure you have a
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| designer or decision-maker is to make
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| | memorable tag line that complements your
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| sure the logo is a strong, balanced image
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| | logo.Copyright 2006 Karen SaundersKaren
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| that communicates clearly and has no
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| | Saunders is the author of "Turn Eye
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| clutter. The logo should be bold and
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| | Appeal into Buy Appeal." Hundreds of
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| easily seen at a glance. For example, on
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| | business owners have used her simple
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| a well-designed logo, strong lines and
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| | do-it-yourself design system to create
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| letters show up better than thin,
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| | stunning marketing materials that really
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| delicate lines and fonts.The logo's
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| | SELL their products and services!
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| graphic imagery must be appropriate for
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