| Let me tell you a secret - - Press Releases work | | | | story, which makes readers want to read it. It |
| and can get massive traffic to your website. And | | | | can be short or long, but add relevant keywords |
| they get you noticed on the net and off the net | | | | and keyword phrases to it which will help |
| and can lead to many new open doors to market | | | | optimization. You might want to have your |
| your products. Let me explain how.I have written | | | | keyword or key phrases mentioned 4-7 times in |
| many press releases, you can actually check | | | | your release.The length of your release should be |
| them out by doing a search on Google or Yahoo | | | | 100-500 words. Some services take more words |
| for "Jeff Mills Coastal Vacations."I wrote them as | | | | than that, but if you can do a power punched |
| though some one else was writing them about | | | | release with all the goods in it and make the |
| me or the companies I was trying to | | | | media take notice, do make it short. They get a |
| promote.Write your press releases like a | | | | lot of releases coming across their desks |
| newsworthy event, and not an ad. Put quotes in | | | | daily.Include the basics in your body which one |
| there. Quote yourself, and look like an expert. BE | | | | would find in everyday newspaper articles.Who |
| the expert.Quote others and look like a reporter, | | | | What |
| telling good information from a reliable | | | | When |
| source.Mohammed Ali was once asked, "How did | | | | Where |
| you get to become the greatest Boxer of all | | | | Why |
| time?"Ali answered, "Because I started telling | | | | HowTell a story and speak to the news media, |
| people I was the greatest and that I was so | | | | don't sell to them. Don't make your press release, |
| pretty!"Having a press release makes you an | | | | "Press Release Spam or PRSpam." Don't make it |
| expert, authority, and respected.Because of Press | | | | an ad and try to sell the product or service in |
| Releases mentioned above, I have been selected | | | | your release. The idea is to make them curious, |
| to be on TV shows, and also been on Radio. Plus | | | | and want to go to your sites, find out more, |
| my releases are getting my message out all over | | | | where you can collect a lead or make a sale |
| the internet, telling people about what I am so | | | | there.Don't use words like "You can make |
| passionate about, in fun and interesting ways.How | | | | money". Use words like "One can make money..." |
| exciting huh?Using press releases, I have | | | | Speaking in the right "person" makes it legit. |
| generated a solid 6 figures in only 15 months | | | | Watch how you use, "I said, you said, or he/she |
| promoting my home business career opportunities | | | | said."Also ad your website URL in the body if you |
| on the net.As a former Youth Pastor, now a | | | | can, and it is relevant.KEYWORDSUsually you can |
| Minister in the Marketplace, I was making $36,000 | | | | select 5-10 keywords, depending on which |
| a year. But using press releases, I was able to | | | | services you are using, which are the ones you |
| get so much publicity, that I currently have turned | | | | used in your press release content, which helps |
| my old yearly Youth Pastor salary into my | | | | get you listed for them with Search Engine |
| monthly one. This income explosion was because | | | | Optimization, and that will bring you targeted niche |
| of the search engine exposure that my press | | | | traffic.CONTACT INFOAnd the Contact info, |
| releases garnered.All that income came from | | | | should be a website, or phone # where a media |
| many tiny little press releases.Another great thing | | | | outlet can call you back for more on the story to |
| about press releases is they get your URL's all | | | | cover you in their news media.** CAUTION:I was |
| over the search engines IMMEDIATELY. Yes, | | | | talking to one friend the other day, who |
| Immediately. No waiting 3-6 weeks or even 6 | | | | promotes an online MLM opportunity from a |
| months. My releases get indexed in 24 | | | | Nutritional Company and he was in trouble |
| hours.Usually Google and Yahoo News and their | | | | because the company he represented did not |
| main sites index my releases on page one. I even | | | | allow press releases to be published with out |
| have had some #1 listings which were just press | | | | permission, and he got a call from the CEO |
| releases.** When is the Best Time To Submit a | | | | because he sent something out there and did not |
| Release?I like to submit them on Thursdays and | | | | know it was against the company policy. Lucky |
| Fridays, so they are released on Saturdays and | | | | for him, they just gave him a warning!So, be sure |
| Sundays in the media. There is a two day delay if | | | | what you are writing about is okay and always |
| you use PR Web. My strategy is not for media | | | | get permission first from a compliance |
| publication, which might include my release being | | | | department if you are not the owner of the |
| put in magazines, or newspaper, but mainly for | | | | company or representing something or someone |
| Search Engine Optimization. I want an online | | | | else.If you are the company owner, you can ask |
| audience to find me, not an offline.If you | | | | yourself for permission. If you would like |
| marketing strategies would work well with offline | | | | to write about a newsworthy event of another |
| exposures, then by all means, take use of that | | | | company and use their publicity to get you |
| advantage if a reporter comes calling.When using | | | | publicity, please ask permission first.** How to |
| a service like PR Web, the competition for #1 or | | | | Write Press ReleasesDo a search for keywords |
| a top 10 listing on page one of PR Web's MAIN | | | | similar to yours and read how others have |
| website is LESS on weekends too, as people are | | | | written their releases to get more of an idea how |
| not paying top dollar to be there on Saturdays | | | | to write yours. has a search box, which you can |
| and Sundays, when media people are not working | | | | type in your keywords and see the patterns, |
| traditional 9-5 jobs.** What Are the Elements to | | | | flows and styles of similar press releases.Also, |
| be Included in Your Press ReleaseTitle | | | | after you write your release, do this... goto or and |
| Subhead | | | | hire a translator to translate it into Spanish, |
| Body | | | | Chinese, Japanese, or any language of a country |
| Keywords | | | | where you can market your product.Then take |
| Contact InfoTITLEYour title should be keyword | | | | the translated work back to PRWEB and submit it |
| rich, with the specific niche you are marketing to. | | | | to the language or country of choice and get a |
| Try for the first 5 words to be your keywords | | | | handful of international interest.In closing, writing a |
| you want the press release optimized for. Do | | | | press release is a surefire way to get |
| some keyword research, using to see what | | | | newsworthy info about you or your business |
| people in your niche are most looking for and also | | | | listed quickly in the search engines, usually as soon |
| buying for. Add those popular keywords into your | | | | as 24 hours and listed in the top 10 listings on |
| title.Use good copywriting titles of the past, and | | | | page one for the related keywords people are |
| modify them to fit you. Many great long copy | | | | searching for.Jeff Mills is a former Youth Pastor, |
| style "direct response" sales letters have | | | | now called a "Minister in the Marketplace," who has |
| wonderful titles and headlines which you can | | | | created a six figure income from the net, offering |
| modify and borrow.SUBHEADYour subhead should | | | | people lucrative career opportunities. He is a |
| also be keyword rich, repeating some of the main | | | | coach, author, and avid traveler who loves to go |
| keywords found in the title, but telling a little more | | | | to the best beaches and surf all over the world. |
| info in 2-3 sentences. This is where you | | | | Visit Jeff's Site at to learn more about him |
| summarize what your PR is going to talk | | | | immediately, see pictures of his daughter (who |
| about.BODYYour body must contain a great | | | | looks like Shirely Temple) and family. |