| You've heard the term, but what exactly
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| | Proposition) can be the most difficult
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| is a signature file and why do you need
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| | part for some people. Your USP is meant
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| one?A signature file is how you sign your
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| | to reach out to your perfect customers
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| online correspondence and it's the
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| | and let them know exactly what they will
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| equivalent of your online business card.
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| | get from your product or service. It's
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| It not only identifies you, but your
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| | made up of three parts:- A word ending
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| business as well. It helps to build your
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| | with ing, this can be something like
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| brand and keep your products in the minds
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| | providing, supplying, teaching, offering,
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| of your prospects.Huh?Ok. To put it in
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| | etc.- Your perfect customer, summed up in
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| plainly, think of it this way. You might
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| | two or three words.- The highest benefit
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| interact with your contacts and online
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| | of what you offer in four words or less.
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| acquaintances regularly, but you're a
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| | Not a feature, but the end result of
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| social person and it's only a small
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| | taking you up on your offer.example:
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| percentage of your conversations that
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| | Teaching health conscious women how to
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| really revolve around your business. You
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| | lose weight naturally.5. URL is simply
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| don't use a signature file, you've never
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| | the URL for your web site. Be sure to
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| really thought about it...until you find
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| | spell it all out including the http://
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| one of your best contacts just bought the
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| | part. This increases the chances that
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| same kind of products you're selling from
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| | your link will be clickable from your
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| a competitor! Not only that, she is very
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| | prospect's mailbox.All together it would
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| sorry and hopes she didn't hurt your
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| | look like this:To your health!Jane Doe
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| feelings, but she didn't know you sold
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| | Herbal Consultant
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| what she wanted!I've seen this happen
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| | Teaching health conscious women how to
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| many times and it could easily have been
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| | lose weight naturally.
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| avoided with a simple signature file.
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| | not an ad, but it tells very clearly
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| Your signature file could have served to
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| | who Jane is and what she does. If the
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| remind her that YOU sell just what she
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| | reader is at all unsure about how they
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| was looking for and, if you had been
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| | know Jane, this signature file will jog
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| using one, you would have made the
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| | their memory easily without being pushy.
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| sale.This is what is meant by "building
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| | If they have any interest in weight loss
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| your brand."As a business owner, you want
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| | products, they will realize that their
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| your business to become associated with
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| | friend/contact offers just what they are
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| the products you sell. Ideally you want
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| | looking for. The reader may even
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| to build that name until it is synonymous
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| | remember, after seeing the same signature
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| with the types of products and/or
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| | over and over, to tell a friend who is
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| services you provide.It's never too early
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| | looking for this kind of product that
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| to build your brand. Some people think,
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| | they know just where to get it!Resist the
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| "Oh, I am just starting out, I don't have
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| | urge to make your signature file too long
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| to worry about building my brand just
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| | with multiple URL's.If you have several
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| yet," but it's not true. The truth is you
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| | offers, create signature files for each
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| build your brand with everything you do
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| | and use them individually where
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| in relation to your business. When you
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| | appropriate. For example, if you're
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| create a web site, design business cards,
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| | talking about health you might want to
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| write copy, follow up with prospects,
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| | use the example above, but if you're
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| make a sale, or handle a difficult
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| | talking about business, you might want to
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| customer, you build your brand for good
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| | direct people to a more business oriented
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| or ill. You absolutely want to put your
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| | site. Or, if your offers are related,
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| best foot forward!So, how do you create a
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| | consider creating your own web site that
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| winning signature file?Typically, a
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| | links to all of them so you can promote
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| signature file is composed of five
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| | them all with just one URL.Use a P.S. to
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| parts:1. Closing
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| | let prospects know about special offers
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| 2. Name
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| | or promotions.I recommend using the same
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| 3. Function
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| | signature file(s) consistently. It
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| 4. USP (Unique Sales Proposition)
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| | conveys stability and success with your
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| 5. URL1. The closing should be something
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| | endeavor. But there will be times when
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| friendly that, if possible, relates to
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| | you want to highlight something special
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| your product. Someone who sells
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| | that's going on with your business. These
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| nutritional supplements might like "To
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| | are perfect times to use a P.S.A
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| your health!" as a closing.2. This is
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| | postscript stands out to readers as
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| pretty self explanatory. For all business
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| | important info and most will at least
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| correspondence, state your full name. If
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| | glance at them. Keep it short and make it
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| it's a casual enough message that you
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| | compelling to inspire action. Like
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| feel comfortable using a nickname, then
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| | this:P.S. Free Shipping on all orders
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| you probably don't need a signature file,
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| | during the month of October! you have a
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| but even with your closest contacts, it's
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| | special page that talks directly about
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| a good idea to use one regularly.3. This
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| | your promotion, be sure to include the
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| might seem self explanatory, but some
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| | URL here so prospects don't have to look
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| people have difficulty with it. Of course
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| | for it on their own.)Copy and paste.Once
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| you're not going to write "Supplement
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| | you've created a signature file (and
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| Salesman," you'll want to be more
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| | doubled checked it for accuracy) save it
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| creative. Perhaps "Natural Health
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| | somewhere that gives you easy access.
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| Educator" or "Herbal Consultant." These
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| | Whenever you need it, simply copy and
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| kinds of titles help to convey the
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| | paste it into your message. This saves
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| benefit others will get from working with
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| | time and reduces your risk of typos.
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| you.4. Writing a USP (or Unique Sale
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|
