| For over four decades, Weight Watchers has | | | | Watchers, this new program is specifically |
| been a driving force to give people the | | | | developed to concentrate on the unique needs |
| tools, encouragement and support they need to | | | | of men. Men are less likely to count calories |
| lose weight successfully. Unlike fad diets, | | | | and points and are more likely to stick to |
| Weight Watchers won't help you ditch a few | | | | beers, pizza and burgers. They're also less |
| pounds this week and gain it back next. The | | | | likely open up in a group meeting setting |
| program sets you up for success from day one- | | | | like women. Weight Watchers for Men still |
| building a firm foundation based on healthy | | | | uses points, and weekly group meetings- but |
| choices and increasing the amount of activity | | | | the meetings are only attended by men and the |
| in your life. | | | | recipes and points seem far more applicable |
| | | | to a male diet. So they can still cookout on |
| Holding true to its roots, Weight Watchers | | | | the grill- just with healthier options. |
| members attend weekly meetings with small | | | | |
| groups. These weight loss support groups | | | | Most people are used to counting carbs, |
| encourage dieters to use this like-minded | | | | calories and fat while dieting- but Weight |
| community for support, accountability and | | | | Watchers revolutionized this process with the |
| education. The meeting leader drives the | | | | its Point system. Each food on a list of |
| meetings, holds confidential weigh-ins and | | | | 30,000 is given a point value. This makes it |
| provides education about eating nutritiously | | | | much easier to track what you're eating- |
| and appropriate exercise. | | | | without all the other counting- and eat foods |
| | | | that you love. |
| Keeping up with the times, Weight Watchers | | | | |
| has an interactive Web site where members can | | | | Even if this simplified, and proven, method |
| sign up and access an even larger base of | | | | of counting doesn't trip your trigger, the |
| members to communicate with. There is a | | | | Weight Watchers Core Plan might be more |
| wealth of tools and resources available at | | | | appropriate for your lifestyle. Instead of |
| the site, including 1500 recipes, weight | | | | counting points, you'll manage what you eat |
| trackers, journals, Weight Watchers Points | | | | in a balanced, wholesome diet. You'll eat |
| tracker, tips for eating out, fitness | | | | foods like fresh produce, fish, lean |
| instruction with videos, motivating articles | | | | proteins, whole grains and low-fat dairy. |
| from nutrition and fitness experts and so | | | | |
| much more. | | | | You probably think such an established, |
| | | | reputable weight loss program with all of |
| Part of Weight Watchers effort to continue | | | | these offerings is going to cost you an arm |
| increasing the value of the program to its | | | | and a leg- but it won't. Part of Weight |
| members and continue to be a progressive | | | | Watchers appeal is the affordability. You can |
| brand- Weight Watchers has partnered with | | | | start the 3 month program with Weight |
| Applebee's to put healthy, Weight | | | | Watchers for $5/week. For what you'd pay at |
| Watchers-approved menu items in the | | | | the drive-thru for one lunch- you could be |
| restaurant; and also recently launching | | | | paying for a proven, effective weight loss |
| Weight Watchers for Men. | | | | program that will set you up for success |
| | | | today, tomorrow and for life. |
| While anyone is encouraged to join Weight | | | | |