| For over four decades, Weight Watchers has | | | | Watchers, this new program is specifically |
| been a driving force to give people the tools, | | | | developed to concentrate on the unique needs of |
| encouragement and support they need to lose | | | | men. Men are less likely to count calories and |
| weight successfully. Unlike fad diets, Weight | | | | points and are more likely to stick to beers, pizza |
| Watchers won't help you ditch a few pounds this | | | | and burgers. They're also less likely open up in a |
| week and gain it back next. The program sets | | | | group meeting setting like women. Weight |
| you up for success from day one- building a firm | | | | Watchers for Men still uses points, and weekly |
| foundation based on healthy choices and increasing | | | | group meetings- but the meetings are only |
| the amount of activity in your life. | | | | attended by men and the recipes and points |
| Holding true to its roots, Weight Watchers | | | | seem far more applicable to a male diet. So they |
| members attend weekly meetings with small | | | | can still cookout on the grill- just with healthier |
| groups. These weight loss support groups | | | | options. |
| encourage dieters to use this like-minded | | | | Most people are used to counting carbs, calories |
| community for support, accountability and | | | | and fat while dieting- but Weight Watchers |
| education. The meeting leader drives the | | | | revolutionized this process with the its Point |
| meetings, holds confidential weigh-ins and provides | | | | system. Each food on a list of 30,000 is given a |
| education about eating nutritiously and appropriate | | | | point value. This makes it much easier to track |
| exercise. | | | | what you're eating- without all the other counting- |
| Keeping up with the times, Weight Watchers has | | | | and eat foods that you love. |
| an interactive Web site where members can sign | | | | Even if this simplified, and proven, method of |
| up and access an even larger base of members | | | | counting doesn't trip your trigger, the Weight |
| to communicate with. There is a wealth of tools | | | | Watchers Core Plan might be more appropriate |
| and resources available at the site, including 1500 | | | | for your lifestyle. Instead of counting points, you'll |
| recipes, weight trackers, journals, Weight | | | | manage what you eat in a balanced, wholesome |
| Watchers Points tracker, tips for eating out, | | | | diet. You'll eat foods like fresh produce, fish, lean |
| fitness instruction with videos, motivating articles | | | | proteins, whole grains and low-fat dairy. |
| from nutrition and fitness experts and so much | | | | You probably think such an established, reputable |
| more. | | | | weight loss program with all of these offerings is |
| Part of Weight Watchers effort to continue | | | | going to cost you an arm and a leg- but it won't. |
| increasing the value of the program to its | | | | Part of Weight Watchers appeal is the |
| members and continue to be a progressive brand- | | | | affordability. You can start the 3 month program |
| Weight Watchers has partnered with Applebee's | | | | with Weight Watchers for $5/week. For what |
| to put healthy, Weight Watchers-approved menu | | | | you'd pay at the drive-thru for one lunch- you |
| items in the restaurant; and also recently launching | | | | could be paying for a proven, effective weight |
| Weight Watchers for Men. | | | | loss program that will set you up for success |
| While anyone is encouraged to join Weight | | | | today, tomorrow and for life. |