| This is the last part of a three part series | | | | be found by potential users searching for the |
| dealing with guidelines in how to plan, | | | | products and services you offer.Potential |
| present and develop your company's website. | | | | customers are more and more using the |
| In part one we explored the importance of | | | | Internet and search engines to look for |
| having a professional website to represent | | | | products and services they need and want and |
| your company online. In part two, we | | | | having a website that no potential customer |
| identified the quality approach of planning | | | | can find is a waste of time and money. Use |
| your company's website.Now in our last part | | | | your website as a marketing and online sales |
| of these series we will take a quick look | | | | tool.Over the past few years of the web's |
| into the website design, development & | | | | evolution as a key business tool, shows that |
| marketing aspects and your company's | | | | an effective website mines prospects that |
| image.Company Brand | | | | other vehicles do not reach, shortens the |
| | | | sales cycle - in many cases dramatically so - |
| First step when looking into website design, | | | | and delivers early and consistent |
| development and marketing is concentrating in | | | | ROI.Monitoring and Measurement of the Product |
| your company's logo. Your company logo should | | | | |
| be the focus point of your website - | | | | The capability of being able to evaluate, |
| remember: it is all about your company. Your | | | | validate and verify if the effectiveness of |
| marketing material should all look similar - | | | | your SEO campaign is critical. Reputable |
| business cards, printing materials, online | | | | Search Engine Optimization [SEO] & Search |
| PDF's - all should deliver the same message | | | | Engine Marketing [SEM] companies will provide |
| and have the same connection.The mainly | | | | you monthly reports showing your current |
| objective of your website design, development | | | | status and suggestions for areas to that need |
| and marketing is to connect prospective | | | | improvement (number of visitor per page, time |
| clients with your company. They are all alone | | | | spent, referrals, exit pages, high traffic |
| there, without any sales person to guide them | | | | pages, keywords being used, etc).Use the |
| and explain how the company works so make | | | | information above as guidelines and always |
| sure it can stands on its own merit. Your | | | | use common sense. Your website should be an |
| website must present your company well as | | | | extension of your company's image online and |
| there will be no human factor once a visitor | | | | present the same standards of quality and |
| comes around.Search Engine and User Friendly | | | | customer appreciation.Now that you are ready |
| | | | to start, don't forget that creating a |
| A website is not a brochure! When | | | | website has lots of work involved but also |
| concentrating in your company's website | | | | lots of excitement. In the process of |
| design, development and marketing, all | | | | building your website, you are also expanding |
| materials should be created accordingly with | | | | your company and giving it new form and |
| online marketing. The copyright for a website | | | | shape.You must be full of enthusiasm to start |
| is not the same as used on your printing | | | | or redesign your website now. Have fun!Carla |
| materials, images have a special format and | | | | Reis |
| size, colors should be wisely used, and | | | | |
| navigation should be easy with absolutely no | | | | President |
| dead ends.Building a search engine friendly | | | | |
| website is not a task that every website | | | | Quest Quality Solutions |
| design and development company can manage, so | | | | |
| make sure you do your home work before hiring | | | | |
| a web site design, development and marketing | | | | |
| expert. To create a website that is search | | | | |
| engine friendly, the team of professionals | | | | --------------------------------------------- |
| working on your website need to have the | | | | ------------------- |
| knowledge and expertise on search engines; | | | | |
| how they work and index websites. If a | | | | Copyright 2005 - Quest Quality Solutions. |
| website is not built taking into | | | | |
| consideration how search engines work and the | | | | This article can be reproduced in its |
| criteria used to index sites in their | | | | entirety, if the author credit is retained |
| database, it will probably be invisible to | | | | and there is a prominent source link to Reis |
| search engines robots. They will not be able | | | | has a Bachelor Degree in Arts and a Diploma |
| to index your site properly or maybe not to | | | | in Web site Design; she also has several |
| index it at all.Another common mistake is to | | | | years of experience in Web site design |
| hire a website design and development company | | | | training, Search Engine Optimization, and |
| that has not enough knowledge on search | | | | management. Carla's experience with Web site |
| engine algorithms and might put your website | | | | design and Search Engine Optimization [SEO] |
| in a great risk using spamming techniques. | | | | began when she was the training manager for |
| With the incredible growth of websites being | | | | one of the biggest Search Engine Marketing |
| indexed -- about 11.5 billion websites | | | | companies in North America. She developed the |
| indexed with search engines -- you want to | | | | company's training manual and SEO |
| make sure the company working on your website | | | | certification exams to better qualify the |
| has the expertise to build it to be | | | | staff and deliver high quality services to |
| seen.Search Engine Optimization [SEO] & | | | | the company's clients. After managing the |
| Search Engine Marketing [SEM] | | | | training department and organizing the |
| | | | working flow and distribution for the |
| If you offer products or services that | | | | company, Carla decided to venture on her own. |
| Internet users are searching for, you | | | | She started her company in 2004 - Quest |
| certainly should look into having your web | | | | Quality Solutions. What began as a one-person |
| site indexed with search engines. Building a | | | | business has expanded to a team of |
| search engine friendly website is just the | | | | professionals and has been growing in a |
| beginning; you need to make the website will | | | | steady pace. |