| This is the last part of a three part series dealing | | | | into having your web site indexed with search |
| with guidelines in how to plan, present and develop | | | | engines. Building a search engine friendly website is |
| your company's website. In part one we explored | | | | just the beginning; you need to make the website |
| the importance of having a professional website | | | | will be found by potential users searching for the |
| to represent your company online. In part two, | | | | products and services you offer.Potential |
| we identified the quality approach of planning your | | | | customers are more and more using the Internet |
| company's website.Now in our last part of these | | | | and search engines to look for products and |
| series we will take a quick look into the website | | | | services they need and want and having a |
| design, development & marketing aspects and | | | | website that no potential customer can find is a |
| your company's image.Company Brand | | | | waste of time and money. Use your website as a |
| First step when looking into website design, | | | | marketing and online sales tool.Over the past few |
| development and marketing is concentrating in | | | | years of the web's evolution as a key business |
| your company's logo. Your company logo should | | | | tool, shows that an effective website mines |
| be the focus point of your website - remember: it | | | | prospects that other vehicles do not reach, |
| is all about your company. Your marketing | | | | shortens the sales cycle - in many cases |
| material should all look similar - business cards, | | | | dramatically so - and delivers early and consistent |
| printing materials, online PDF's - all should deliver | | | | ROI.Monitoring and Measurement of the Product |
| the same message and have the same | | | | The capability of being able to evaluate, validate |
| connection.The mainly objective of your website | | | | and verify if the effectiveness of your SEO |
| design, development and marketing is to connect | | | | campaign is critical. Reputable Search Engine |
| prospective clients with your company. They are | | | | Optimization [SEO] & Search Engine Marketing |
| all alone there, without any sales person to guide | | | | [SEM] companies will provide you monthly reports |
| them and explain how the company works so | | | | showing your current status and suggestions for |
| make sure it can stands on its own merit. Your | | | | areas to that need improvement (number of |
| website must present your company well as | | | | visitor per page, time spent, referrals, exit pages, |
| there will be no human factor once a visitor | | | | high traffic pages, keywords being used, etc).Use |
| comes around.Search Engine and User Friendly | | | | the information above as guidelines and always |
| A website is not a brochure! When concentrating | | | | use common sense. Your website should be an |
| in your company's website design, development | | | | extension of your company's image online and |
| and marketing, all materials should be created | | | | present the same standards of quality and |
| accordingly with online marketing. The copyright | | | | customer appreciation.Now that you are ready to |
| for a website is not the same as used on your | | | | start, don't forget that creating a website has lots |
| printing materials, images have a special format | | | | of work involved but also lots of excitement. In |
| and size, colors should be wisely used, and | | | | the process of building your website, you are also |
| navigation should be easy with absolutely no dead | | | | expanding your company and giving it new form |
| ends.Building a search engine friendly website is | | | | and shape.You must be full of enthusiasm to start |
| not a task that every website design and | | | | or redesign your website now. Have fun!Carla Reis |
| development company can manage, so make | | | | President |
| sure you do your home work before hiring a web | | | | Quest Quality Solutions |
| site design, development and marketing expert. | | | | |
| To create a website that is search engine friendly, | | | | ---------------------------------------------------------------- |
| the team of professionals working on your | | | | Copyright 2005 - Quest Quality Solutions. |
| website need to have the knowledge and | | | | This article can be reproduced in its entirety, if |
| expertise on search engines; how they work and | | | | the author credit is retained and there is a |
| index websites. If a website is not built taking into | | | | prominent source link to Reis has a Bachelor |
| consideration how search engines work and the | | | | Degree in Arts and a Diploma in Web site Design; |
| criteria used to index sites in their database, it will | | | | she also has several years of experience in Web |
| probably be invisible to search engines robots. | | | | site design training, Search Engine Optimization, |
| They will not be able to index your site properly | | | | and management. Carla's experience with Web |
| or maybe not to index it at all.Another common | | | | site design and Search Engine Optimization [SEO] |
| mistake is to hire a website design and | | | | began when she was the training manager for |
| development company that has not enough | | | | one of the biggest Search Engine Marketing |
| knowledge on search engine algorithms and might | | | | companies in North America. She developed the |
| put your website in a great risk using spamming | | | | company's training manual and SEO certification |
| techniques. With the incredible growth of websites | | | | exams to better qualify the staff and deliver high |
| being indexed -- about 11.5 billion websites indexed | | | | quality services to the company's clients. After |
| with search engines -- you want to make sure | | | | managing the training department and organizing |
| the company working on your website has the | | | | the working flow and distribution for the |
| expertise to build it to be seen.Search Engine | | | | company, Carla decided to venture on her own. |
| Optimization [SEO] & Search Engine Marketing | | | | She started her company in 2004 - Quest Quality |
| [SEM] | | | | Solutions. What began as a one-person business |
| If you offer products or services that Internet | | | | has expanded to a team of professionals and has |
| users are searching for, you certainly should look | | | | been growing in a steady pace. |