| This is the last part of a three part
| |
| | Building a search engine friendly website
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| series dealing with guidelines in how to
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| | is just the beginning; you need to make
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| plan, present and develop your company's
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| | the website will be found by potential
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| website. In part one we explored the
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| | users searching for the products and
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| importance of having a professional
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| | services you offer.Potential customers
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| website to represent your company online.
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| | are more and more using the Internet and
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| In part two, we identified the quality
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| | search engines to look for products and
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| approach of planning your company's
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| | services they need and want and having a
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| website.Now in our last part of these
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| | website that no potential customer can
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| series we will take a quick look into the
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| | find is a waste of time and money. Use
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| website design, development & marketing
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| | your website as a marketing and online
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| aspects and your company's image.Company
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| | sales tool.Over the past few years of the
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| Brand
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| | web's evolution as a key business tool,
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| First step when looking into website
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| | shows that an effective website mines
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| design, development and marketing is
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| | prospects that other vehicles do not
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| concentrating in your company's logo.
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| | reach, shortens the sales cycle - in many
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| Your company logo should be the focus
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| | cases dramatically so - and delivers
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| point of your website - remember: it is
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| | early and consistent ROI.Monitoring and
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| all about your company. Your marketing
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| | Measurement of the Product
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| material should all look similar -
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| | The capability of being able to
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| business cards, printing materials,
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| | evaluate, validate and verify if the
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| online PDF's - all should deliver the
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| | effectiveness of your SEO campaign is
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| same message and have the same
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| | critical. Reputable Search Engine
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| connection.The mainly objective of your
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| | Optimization [SEO] & Search Engine
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| website design, development and marketing
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| | Marketing [SEM] companies will provide
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| is to connect prospective clients with
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| | you monthly reports showing your current
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| your company. They are all alone there,
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| | status and suggestions for areas to that
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| without any sales person to guide them
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| | need improvement (number of visitor per
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| and explain how the company works so make
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| | page, time spent, referrals, exit pages,
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| sure it can stands on its own merit. Your
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| | high traffic pages, keywords being used,
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| website must present your company well as
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| | etc).Use the information above as
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| there will be no human factor once a
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| | guidelines and always use common sense.
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| visitor comes around.Search Engine and
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| | Your website should be an extension of
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| User Friendly
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| | your company's image online and present
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| A website is not a brochure! When
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| | the same standards of quality and
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| concentrating in your company's website
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| | customer appreciation.Now that you are
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| design, development and marketing, all
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| | ready to start, don't forget that
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| materials should be created accordingly
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| | creating a website has lots of work
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| with online marketing. The copyright for
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| | involved but also lots of excitement. In
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| a website is not the same as used on your
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| | the process of building your website, you
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| printing materials, images have a special
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| | are also expanding your company and
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| format and size, colors should be wisely
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| | giving it new form and shape.You must be
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| used, and navigation should be easy with
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| | full of enthusiasm to start or redesign
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| absolutely no dead ends.Building a search
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| | your website now. Have fun!Carla Reis
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| engine friendly website is not a task
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| | President
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| that every website design and development
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| | Quest Quality Solutions
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| company can manage, so make sure you do
| |
| |
|
| your home work before hiring a web site
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| |
|
| design, development and marketing expert.
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| | -----------------------------------------
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| To create a website that is search engine
| |
| | -----------------------
|
| friendly, the team of professionals
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| | Copyright 2005 - Quest Quality
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| working on your website need to have the
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| | Solutions.
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| knowledge and expertise on search
| |
| | This article can be reproduced in its
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| engines; how they work and index
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| | entirety, if the author credit is
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| websites. If a website is not built
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| | retained and there is a prominent source
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| taking into consideration how search
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| | link to Reis has a Bachelor Degree in
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| engines work and the criteria used to
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| | Arts and a Diploma in Web site Design;
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| index sites in their database, it will
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| | she also has several years of experience
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| probably be invisible to search engines
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| | in Web site design training, Search
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| robots. They will not be able to index
| |
| | Engine Optimization, and management.
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| your site properly or maybe not to index
| |
| | Carla's experience with Web site design
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| it at all.Another common mistake is to
| |
| | and Search Engine Optimization [SEO]
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| hire a website design and development
| |
| | began when she was the training manager
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| company that has not enough knowledge on
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| | for one of the biggest Search Engine
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| search engine algorithms and might put
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| | Marketing companies in North America. She
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| your website in a great risk using
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| | developed the company's training manual
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| spamming techniques. With the incredible
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| | and SEO certification exams to better
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| growth of websites being indexed -- about
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| | qualify the staff and deliver high
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| 11.5 billion websites indexed with search
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| | quality services to the company's
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| engines -- you want to make sure the
| |
| | clients. After managing the training
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| company working on your website has the
| |
| | department and organizing the working
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| expertise to build it to be seen.Search
| |
| | flow and distribution for the company,
|
| Engine Optimization [SEO] & Search Engine
| |
| | Carla decided to venture on her own. She
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| Marketing [SEM]
| |
| | started her company in 2004 - Quest
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| If you offer products or services that
| |
| | Quality Solutions. What began as a
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| Internet users are searching for, you
| |
| | one-person business has expanded to a
|
| certainly should look into having your
| |
| | team of professionals and has been
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| web site indexed with search engines.
| |
| | growing in a steady pace.
|
